Prince Lorenzo Borghese (Italian: Don Lorenzo dei Principi Borghes; born June 9, 1972) is an Italian-American businessman, television personality, and member of the prominent noble Borghese family. Besides being a cosmetics entrepreneur and animal advocate, Borghese was a featured bachelor on the ninth season of ABC's The Bachelor.
He is the son of Prince Francesco Marco Luigi Costanzo Borghese (born 1938) and his American wife, Amanda Leigh. Borghese's paternal grandmother was Princess Marcella Borghese, who founded the Borghese cosmetics line in 1958.
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Early life and education
Borghese was born on June 9, 1972, in Milan, Italy. Borghese's parents, Princess Amanda Borghese and Prince Francesco Borghese, have lived in Short Hills, New Jersey, since 1979. He holds dual U.S./Italian citizenship. Raised in Short Hills, New Jersey, he attended elementary school there. He then graduated from Pomfret School in Pomfret, Connecticut, in 1991. In 1995, he graduated from Rollins College in Winter Park, Florida, where he was initiated into the Phi Delta Theta fraternity. He later earned his MBA degree from the Fordham Graduate School of Business in 2001.
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Business and philanthropy
Borghese resides in New York City. He initiated the Royal Treatment line of products, a high-end bath, body and skin care line for pets, using organic ingredients and fragrance oils from Italy, which can be found in hundreds of boutiques nationwide and on the television station HSN. He is a managing partner in LB2, LLC, a private-label Italian cosmetics company that sells numerous brands to major department stores and direct retail outlets. In 2014, he launched his latest business venture, Rumgolf, a lifestyle brand which includes clothing, beer featuring a patented electrolyte, and a skincare line for men. This business was featured on Esquire Network's reality show, Lucky Bastards.
In 2011, he founded and became president of Animal Aid USA, a not-for-profit organization focusing on saving animals and changing laws to stop animal cruelty. He is also an Ambassador to the American Humane Association and Ambassador to the ASPCA and board member of Canine Wounded Heroes. He has been honored with numerous awards for his animal advocacy work, including the Animal Advocacy Award presented to him in 2014 by Bideawee and the Pet Hero Humanitarian Award presented to him by the Pet Philanthropy Circle.
In the fall of 2006, Borghese starred in the ninth season of ABC's popular reality show The Bachelor.
In the summer of 2009, Borghese announced he would be searching for his "princess" on a web reality show titled America's Next Princess. The show was to coincide with the launch of Royal Pet Club, an online shopping destination for his Royal Treatment pet products. However, when the show debuted online on August 17, 2009, the series was actually revealed to be a spoof of celebrities and reality TV shows, with the premise of a millionaire dog searching for love among ten finalists, who are also dogs. Borghese appears on the show, but portrays the dog's butler.
In 2010, Borghese starred in the Dutch SBS6 show Coming to Holland: Prins Zoekt Vrouw (English: "Prince Seeks Wife") as one of the three bachelor princes. This reality show was based on the movie Coming to America, in which Eddie Murphy went undercover and exchanged his crown for a job at a fast food restaurant.
In December 2010, Borghese's first novel, The Princess of Nowhere, published by Harper Collins, debuted. This historical fiction romance novel is a re-imagining of the life of the author's relative, Pauline Bonaparte, who became Princess Pauline Borghese after her marriage to Prince Camillo Borghese.
In January 2012, his housing search was featured on HGTV's Selling New York.
In August/September 2012, he appeared on the 10th season of Celebrity Big Brother UK and was evicted from the house on Day 22, ultimately finishing in 8th place.
In 2014, Borghese was a main cast member on Esquire Network's reality show, Lucky Bastards.
Titles
Although he is often attributed the title of Prince, the title is actually his father's, Francesco, who is currently the 17th Prince of Sant'Angelo and San Polo. Since the creation of the Kingdom of Italy, sons of princes are given the honorary title of Don and the predicate "dei Principi" in their surname (meaning "of the Princes"). Furthermore, given that Lorenzo has an older brother, Scipione, it is unlikely he will inherit his father's title.
Source of the article : Wikipedia
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